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Authors: Hariza Adnani 1 ; AA. Subiyanto 1 ; Diffah Hanim 2 and Endang Sutisna Sulaeman 2

Affiliations: 1 Sebelas Maret University, Indonesia ; 2 Universitas Sebelas Maret, Indonesia

Keyword(s): attitude, subjective norm, perceived behavioural controls, intention, clean and healthy behaviour, the healthy markets

Abstract: The purpose of this research was to analyze the application of TPB in Healthy Market Program in Bantul District. The type of this research was quantitative analytical research with cross sectional approach. The research location was in Imogiri traditional market in Bantul, Indonesia. The study population was the market society and the sampling technique was accidental sampling of 263 market communities who had visited more than twice. Data collection techniques were done with questionnaires. Data analysis was done using Amos program for SEM. The study found that attitude, subjective norms and perceived behaviour control affected intentions. Attitudes, Subjective Norms and Control Perceived behaviour affected healthy and clean living behaviour. The Goodness of fit test showed that the marginal model fit 5 requirements. In conclusion: Attitudes, subjective norms and the role of certain behaviours had a greater direct effect on clean and healthy behaviours than through intent. It is exp ected that the market community uses clean water sources, four garbage and toilets in the market. The outside helps provide a place to smoke. (More)

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Paper citation in several formats:
Adnani, H.; Subiyanto, A.; Hanim, D. and Sulaeman, E. (2018). Theory of Planned Behaviour Application in Healthy Market Program in Bantul Regency Indonesia. In Proceedings of the 2nd International Symposium of Public Health - ISOPH; ISBN 978-989-758-338-4; ISSN 2184-3643, SciTePress, pages 126-132. DOI: 10.5220/0007510201260132

@conference{isoph18,
author={Hariza Adnani. and AA. Subiyanto. and Diffah Hanim. and Endang Sutisna Sulaeman.},
title={Theory of Planned Behaviour Application in Healthy Market Program in Bantul Regency Indonesia},
booktitle={Proceedings of the 2nd International Symposium of Public Health - ISOPH},
year={2018},
pages={126-132},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007510201260132},
isbn={978-989-758-338-4},
issn={2184-3643},
}

TY - CONF

JO - Proceedings of the 2nd International Symposium of Public Health - ISOPH
TI - Theory of Planned Behaviour Application in Healthy Market Program in Bantul Regency Indonesia
SN - 978-989-758-338-4
IS - 2184-3643
AU - Adnani, H.
AU - Subiyanto, A.
AU - Hanim, D.
AU - Sulaeman, E.
PY - 2018
SP - 126
EP - 132
DO - 10.5220/0007510201260132
PB - SciTePress