Author:
Tanai Charinsarn
Affiliation:
University of New South Wales, Australia
Keyword(s):
e-Business, Strategic Planning, Design Research, EBSPS.
Related
Ontology
Subjects/Areas/Topics:
Adoption of Standards and Protocols for e-Business Applications
;
Applications
;
Case Studies
;
e-Business
;
Enterprise Information Systems
;
Health Engineering and Technology Applications
;
Neural Rehabilitation
;
Neurotechnology, Electronics and Informatics
;
Simulation and Modeling
;
Simulation Tools and Platforms
Abstract:
e-Business is a business transformation using Internet technology. Theoretically, by being an e-Business, any organization will be at an advantage compared with peers in a traditional usiness model. However, e-Business is still an evolving discipline with no standard process to formulate an e-Business strategy. While mature organizations can become an e-Business through their own experiences or by working with costly consultants, less mature organizations find it hard to start developing the e-Business Strategy for the first time. This research applies a Design Research lens in developing a generic, yet customizable, set of tools to guide less-mature organizations to start their transformation into e-Business: so called e-Business Strategic Planning System (EBSPS). The EBSPS was developed through an extensive review of the e-Business and strategic planning literature that established the parameters for the design of the system specifically for less-mature organizations. The paper des
cribes the use of the EBSPS in developing an e-Business strategy for a large Thai commercial printer. The result was successful, with some improvements suggested for the next round of EBSPS.
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