Understanding the Impact of Social Media and Socio-demographic Variables on the Family Income in a Developing Society

Aurelius Ratu; Edy Subali; Marsudi; Banu Prasetyo; Arfan Fahmi; Siti Zahrok; Enie Hendrajati; Niken Prasetyawati; Dyah Satya; Ratna Rintaningrum

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Paper

Understanding the Impact of Social Media and Socio-demographic Variables on the Family Income in a Developing Society

Topics: Small and Medium Business

In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management ICBEEM - Volume 1, 651-658, 2019 , Yogyakarta, Indonesia

Authors: Aurelius Ratu ; Edy Subali ; Marsudi ; Banu Prasetyo ; Arfan Fahmi ; Siti Zahrok ; Enie Hendrajati ; Niken Prasetyawati ; Dyah Satya and Ratna Rintaningrum

Affiliation: Sepuluh Nopember Institute of Technology, Faculty of Business and Technology Management, Keputih, Surabaya, Indonesia, Indonesia

Keyword(s): TAM Model, Family Income, Education, Business Duration, Social-Media Usage.

Abstract: Technological developments in the form of social media presence should have an impact on the economy of a society. A large number of studies show the influence of the use of social media to increase individual and group‘s income. However, research on 101 householders around the Sepuluh Nopember Institute of Technology shows different results. This study aims to develop the settlement around ITS by prioritizing technology as an image of residential development. Using the TAM model for predicting the impact on family income and ordinal logistic regression analysis for examining sociodemographic variables, the increase in family income is significantly influenced by the level of education followed by the duration of the undertaken business (as the confounder). The result also shows that the influence of existing technology is only limited to general knowledge about technological progress itself. Both Perceived Ease of Use and Perceived Usefulness have no significance (p-value 0.05) to i ncrease family income. More approaches are needed to enable people to use and to adopt social media technology as a tool for increasing family income. (More)

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Ratu, A.; Subali, E.; Marsudi.; Prasetyo, B.; Fahmi, A.; Zahrok, S.; Hendrajati, E.; Prasetyawati, N.; Satya, D. and Rintaningrum, R. (2020). Understanding the Impact of Social Media and Socio-demographic Variables on the Family Income in a Developing Society. In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - ICBEEM; ISBN 978-989-758-471-8, SciTePress, pages 651-658. DOI: 10.5220/0009960406510658

@conference{icbeem20,
author={Aurelius Ratu. and Edy Subali. and Marsudi. and Banu Prasetyo. and Arfan Fahmi. and Siti Zahrok. and Enie Hendrajati. and Niken Prasetyawati. and Dyah Satya. and Ratna Rintaningrum.},
title={Understanding the Impact of Social Media and Socio-demographic Variables on the Family Income in a Developing Society},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - ICBEEM},
year={2020},
pages={651-658},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009960406510658},
isbn={978-989-758-471-8},
}

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - ICBEEM
TI - Understanding the Impact of Social Media and Socio-demographic Variables on the Family Income in a Developing Society
SN - 978-989-758-471-8
AU - Ratu, A.
AU - Subali, E.
AU - Marsudi.
AU - Prasetyo, B.
AU - Fahmi, A.
AU - Zahrok, S.
AU - Hendrajati, E.
AU - Prasetyawati, N.
AU - Satya, D.
AU - Rintaningrum, R.
PY - 2020
SP - 651
EP - 658
DO - 10.5220/0009960406510658
PB - SciTePress