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Author:  Tugiyo

Affiliation: Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia

ISBN: 978-989-758-471-8

Keyword(s): Green Advertising, Green Brand, And Green Trust and Purchasing Decisions.

Abstract: This study was conducted to understand the Impact of Go Green on the Purchase Decision of Bright Gas. The more specific purpose of this study is the effect of green advertising, green brand, and green trust on purchasing decisions Bright Gas. The study was conducted on 150 respondents with a purposive sampling technique and analyzed using SPSS Version 13. The research results obtained that 1. Green advertising influences purchasing decisions., green brand influences purchasing decisions. And green trust influences purchasing decisions.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Tugiyo. (2020). Impact of Go Green on the Decision of Purchasing Bright Gas.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 102-108. DOI: 10.5220/0009967101020108

@conference{icbeem20,
author={Tugiyo.},
title={Impact of Go Green on the Decision of Purchasing Bright Gas},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2020},
pages={102-108},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009967101020108},
isbn={978-989-758-471-8},
}

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Impact of Go Green on the Decision of Purchasing Bright Gas
SN - 978-989-758-471-8
AU - Tugiyo.
PY - 2020
SP - 102
EP - 108
DO - 10.5220/0009967101020108

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