Authors:
Máirtín O'Droma
1
;
Ivan Ganchev
1
;
Nikola Nikolov
1
;
2
and
Paul Flynn
1
Affiliations:
1
Telecommunications Research Centre, University of Limerick, Ireland
;
2
Department of Computer Sciense and Information Systems,University of Limerick, Ireland
Keyword(s):
Ubiquitous Consumer Wireless World (UCWW), Next Generation Networks (NGN), Wireless Billboard Channel (WBC), Advertisement, Discovery and Association (ADA), Abstract Syntax Notation v.1 (ASN.1),
Wireless Services, Context Awareness, Always Best Connected
Abstract:
A wireless solution for context- and service-awareness in mobile communications is the theme of this paper. Respecting mobile users’ desire for minimal intrusion of unsolicited advertisements, here we
show how the novel push-advertisement technology and medium of ‘wireless billboard channels’ (WBCs) could be employed by service providers to broadcast advertisements of their wireless services to mobile
terminals. While the word ‘billboard’ here seems to hint at in-your-face intrusiveness, in fact the service functions in the background in a near-transparent un-intrusive manner to the user. When combined with
user-driven, dynamic, smart user-profile functionality, inclusive of smart optimisation of current user’s ‘always best connected and best served’ (ABC&S) policies, the system has the potential to provide an
effective, pro-active, wireless-based, context-aware and service-aware infrastructure. The exposition here includes detailed descriptions of the WBC concept, its associated
adv
ertisement, discovery and association (ADA) functionality, full technical details of the WBC advertisement service description techniques, formats and attributes, and operational aspects, such as the
WBC bit stream structure. It also includes discussion of algorithmic approaches towards optimising smart user profile functionality on mobile terminal which will drive the ABC&S decision-making in ways
matched especially to the user needs, in particular those schemes utilising Personalised Information Retrieval (PIR) systems.
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