loading
Papers

Research.Publish.Connect.

Paper

Paper Unlock

Author: Hsunchi Chu

Affiliation: MingDao University, Taiwan

ISBN: 978-989-674-006-1

Keyword(s): Consumer Online Resale, Consumer Satisfaction, C2C e-commerce.

Related Ontology Subjects/Areas/Topics: Business and Social Applications ; e-Business ; e-Marketing and Consumer Behaviour ; Enterprise Information Systems ; Global Communication Information Systems and Services ; Telecommunications

Abstract: Consumer online resale is soaring and becoming a major venue for transactions related to second-hand goods. Previous studies on consumer satisfaction have focused on perceived product performance or quality, but in the extension of consumer behaviour from purchase to resale, consumer satisfaction and repurchase intentions may also be determined by the resale outcome, rather than being limited to product performance. Through consumer interviews conducted in Taiwan and China, this study aims to build a model consisting of consumer satisfaction from both product performance and online resale results. The model illustrates the antecedents of consumer resale satisfaction, and its relationships with product performance satisfaction and the holistic consumer satisfaction. Propositions related to these concepts are also developed for discussion and further study.

PDF ImageFull Text

Download
CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 34.237.51.35

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Chu H. and (2009). A CONCEPTUAL MODEL OF CONSUMER SATISFACTION WITH ONLINE RESALE OUTCOMES AND PRODUCT PERFORMANCE.In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009) ISBN 978-989-674-006-1, pages 191-195. DOI: 10.5220/0002173001910195

@conference{ice-b09,
author={Hsunchi Chu},
title={A CONCEPTUAL MODEL OF CONSUMER SATISFACTION WITH ONLINE RESALE OUTCOMES AND PRODUCT PERFORMANCE},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)},
year={2009},
pages={191-195},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002173001910195},
isbn={978-989-674-006-1},
}

TY - CONF

JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)
TI - A CONCEPTUAL MODEL OF CONSUMER SATISFACTION WITH ONLINE RESALE OUTCOMES AND PRODUCT PERFORMANCE
SN - 978-989-674-006-1
AU - Chu, H.
PY - 2009
SP - 191
EP - 195
DO - 10.5220/0002173001910195

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.