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Author: Evelyn Hendriana

Affiliation: IPMI International Business School and University Putra Malaysia, Malaysia

Keyword(s): Cultural Values, Openness, Study Destination, Theory of Planned Behavior.

Abstract: As people tend to associate higher education with cultural capital, many upper- and middle-class families push their children to continue their education at tertiary level. It is evident that people in developing countries perceive foreign education qualification is better than the qualification offered by local institutions, which encourages them to send their children abroad. The emergence of new education hubs such as Singapore, Malaysia, China, and South Korea intensifies the competition to attract international students among host countries and international higher education providers. Hence, the government of host countries and marketers must know the factors influencing international student’s choice of study destination. The objective of this paper is to extend the current knowledge on international student’s decision by including personality traits and cultural values as moderating factors of international student’s choice.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Hendriana, E. (2019). The Potential Moderating Factors in International Student’s Choice of Study Destination. In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar; ISBN 978-989-758-363-6, SciTePress, pages 151-156. DOI: 10.5220/0008489701510156

@conference{icebm untar19,
author={Evelyn Hendriana.},
title={The Potential Moderating Factors in International Student’s Choice of Study Destination},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar},
year={2019},
pages={151-156},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008489701510156},
isbn={978-989-758-363-6},
}

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar
TI - The Potential Moderating Factors in International Student’s Choice of Study Destination
SN - 978-989-758-363-6
AU - Hendriana, E.
PY - 2019
SP - 151
EP - 156
DO - 10.5220/0008489701510156
PB - SciTePress

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