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Authors: Mutia Salsabila Andini ; Nayunda Andhika Sari ; Ayu Aprilianti Lizar and Riani Rachmawati

Affiliation: Universitas Indonesia, Jl. Margonda Raya, Pondok Cina, Beji, 16424, Depok, Indonesia

Keyword(s): International assignment, women’s perception, multi-national attractiveness

Abstract: International assignment has been a popular global staffing activity in multi-national companies (MNCs) because of its numerous benefits. However, women’s participation in international assignment is still low compared to men while actually women were found to have suitable eagerness, skills, and characteristics for international assignment. Besides, today’s competition in acquiring qualified talent with global talent is fierce. Since international assignment contributes to organizational attractiveness, particularly in development value, MNC needs to deploy some strategies to promote the benefits of international assignment in order to distinct themselves from the competitors therefore build a bigger talent pool. Hence, this study aims to explore the role of international assignment and its branding practices on Indonesian women’s perception towards MNC’s attractivenss. The study was conducted with qualitative method using in-depth interview technique to 10 participants. It is found that international assignment is less significant factor of MNC’s attractivess compared to other factors, especially interest and economic value. This finding is also supported by MNC’s lack of branding efforts in international assignment branding, family-related issues, and the time periode of the assignment.. (More)

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Paper citation in several formats:
Andini, M.; Sari, N.; Lizar, A. and Rachmawati, R. (2021). Does International Assignment Matter?: Indonesian Women's Perception on Multi-national Companies’ Attractiveness. In Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - BINUS-JIC, ISBN 978-989-758-515-9, pages 59-63. DOI: 10.5220/0010000000590063

@conference{binus-jic21,
author={Mutia Salsabila Andini. and Nayunda Andhika Sari. and Ayu Aprilianti Lizar. and Riani Rachmawati.},
title={Does International Assignment Matter?: Indonesian Women's Perception on Multi-national Companies’ Attractiveness},
booktitle={Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - BINUS-JIC,},
year={2021},
pages={59-63},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010000000590063},
isbn={978-989-758-515-9},
}

TY - CONF

JO - Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - BINUS-JIC,
TI - Does International Assignment Matter?: Indonesian Women's Perception on Multi-national Companies’ Attractiveness
SN - 978-989-758-515-9
AU - Andini, M.
AU - Sari, N.
AU - Lizar, A.
AU - Rachmawati, R.
PY - 2021
SP - 59
EP - 63
DO - 10.5220/0010000000590063

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