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Authors: Luba Botcheva and Shobana Raghupathy

Affiliation: Sociometrics, United States

Keyword(s): Technology, Innovation, Acceptance, Integration, Adoption, Behaviour, Change, Health, Social context.

Abstract: In this paper we will present a framework that is intended to guide synthesis of different theoretical perspectives for the purpose of developing strategies for integrating IT use in diverse social settings. First, we will briefly review existing theoretical models grounded in behavioural science; and present our company’s approach for development of products using technology innovation that take in account the individual, organizational and contextual community characteristics. Secondly, we will illustrate this approach with three case study examples in the fields of public/behavioral health and education. Finally, we will conclude with theoretical and practical considerations that can be used by IT developers to maximize adoption and implementation of innovative technologies.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Botcheva, L. and Raghupathy, S. (2011). WHY DOES SOCIAL CONTEXT MATTER?Integrating Innovative Technologies with Best Practice Models for Public and Behavioral Health Promotion. In Proceedings of the First International Symposium on Business Modeling and Software Design - BMSD; ISBN 978-989-8425-68-3, SciTePress, pages 151-157. DOI: 10.5220/0004459701510157

@conference{bmsd11,
author={Luba Botcheva. and Shobana Raghupathy.},
title={WHY DOES SOCIAL CONTEXT MATTER?Integrating Innovative Technologies with Best Practice Models for Public and Behavioral Health Promotion},
booktitle={Proceedings of the First International Symposium on Business Modeling and Software Design - BMSD},
year={2011},
pages={151-157},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004459701510157},
isbn={978-989-8425-68-3},
}

TY - CONF

JO - Proceedings of the First International Symposium on Business Modeling and Software Design - BMSD
TI - WHY DOES SOCIAL CONTEXT MATTER?Integrating Innovative Technologies with Best Practice Models for Public and Behavioral Health Promotion
SN - 978-989-8425-68-3
AU - Botcheva, L.
AU - Raghupathy, S.
PY - 2011
SP - 151
EP - 157
DO - 10.5220/0004459701510157
PB - SciTePress