Authors:
A. Purwantoro
1
;
Y. Drastini
2
;
H. Khasanah
2
;
H. Qadrianti
2
;
E. D. Indana
2
and
W. T. Artama
1
Affiliations:
1
Faculty of Veterinary Medicine, Universitas Gadjah Mada, FKH UGM,
Jalan Fauna 2, Karangmalang, Yogyakarta 55281, Indonesia, Indonesia
;
2
Faculty of Veterinary Medicine, Universitas Gadjah Mada, FKH UGM, Jalan Fauna 2, Karangmalang, Yogyakarta 55281, Indonesia
Keyword(s):
Micro-Business, Chicken-Meat Trading, Traditional Market, Yogyakarta, Indonesia
Abstract:
A study was conducted at Yogyakarta City to evaluate the micro-business of chicken meat trading. The city
has 22 traditional markets spread in 14 sub-districts that provide daily needs include chicken meat. Seventy-
nine chicken meat traders of the markets above were selected randomly using multistage sampling.
Evaluation of the chicken meat trading practices, including respondents' background, chicken ownership,
trading experience, storage equipment of unsold meat, and transport methods. The data stored in a
spreadsheet and analyzed descriptively. The study shows that the majority gender of chicken meat traders
(84.81%) is female. They mostly graduated from secondary schools (49.37%). The average age of traders is
48.89 years old, with 19.12 years’ experience. The study indicates that only 21.52% of the traders sell their
chicken. The unsold meat (68.16%) was usually kept in freezers. The majority of traders choose
motorcycles (46.84%) as a transportation mode to bring
chicken meat using plastic sacks (54.43%). The
present study shows that chicken meat trading at Yogyakarta City traditional markets has good micro-
business practices.
(More)