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Authors: Ravindra Safitra Hidayat and Elizabeth Ginting

Affiliation: Universitas Budi Luhur, Indonesia

Keyword(s): Social Marketing, E-Commerce, Price, Customer Satisfaction, Purchase Decision

Abstract: The study aimed to identify the purchase of products through social media marketing e-commerce and price of, customer satisfaction to know the impact of customer satisfaction, purchase of the decision to understand social marketing through e-commerce, purchase of the decision and to know the customer satisfaction through direct impact of the decision in. online purchases. The result of this research was social marketing through e commerce on customer satisfaction is positive and significant. Influences the price of customer satisfaction is negative and significant, the influence of customer satisfaction in the purchase of the decision on the line is positive and significant, the influence of social marketing through e-commerce of the decision to buy is positive and significant, the purchase price of the decision is negative and significant.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Hidayat, R. and Ginting, E. (2020). Customer Satisfaction in Buying Product by using Media E-Commerce. In Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - ICT4BL; ISBN 978-989-758-429-9, SciTePress, pages 118-121. DOI: 10.5220/0008930301180121

@conference{ict4bl20,
author={Ravindra Safitra Hidayat. and Elizabeth Ginting.},
title={Customer Satisfaction in Buying Product by using Media E-Commerce},
booktitle={Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - ICT4BL},
year={2020},
pages={118-121},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008930301180121},
isbn={978-989-758-429-9},
}

TY - CONF

JO - Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - ICT4BL
TI - Customer Satisfaction in Buying Product by using Media E-Commerce
SN - 978-989-758-429-9
AU - Hidayat, R.
AU - Ginting, E.
PY - 2020
SP - 118
EP - 121
DO - 10.5220/0008930301180121
PB - SciTePress

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