An Optimization Model to Help Cruise Companies to Evaluate their Offer in a Basin

Daniela Ambrosino, Veronica Asta

Abstract

This work focuses on the problem of evaluating and improving a current offer, when the market changes due to either new customers demands or new actions of competitors. A model for evaluating the current offer of cruise itineraries is proposed. A case study related to the Mediterranean sea cruise offer is presented. Offers have been compared in terms of demand satisfaction, revenue, costs, accessibility and appealing values that are important information that can help the decision maker to choose the best offer in accordance with the trend of the demand, the future business development and the future companys strategies. The current situation due to COVID-19 pandemic represents an extreme case that poses new decision problems and requires different analysis due to very high level of uncertainty. The present paper can furnish useful insights for facing some of the emerging decision problems but it is dedicated to help decision makers in evaluating the cruise offer when changes occur in a single market or in a limited area.

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Paper Citation


in Harvard Style

Ambrosino D. and Asta V. (2021). An Optimization Model to Help Cruise Companies to Evaluate their Offer in a Basin.In Proceedings of the 10th International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES, ISBN 978-989-758-485-5, pages 375-383. DOI: 10.5220/0010350203750383


in Bibtex Style

@conference{icores21,
author={Daniela Ambrosino and Veronica Asta},
title={An Optimization Model to Help Cruise Companies to Evaluate their Offer in a Basin},
booktitle={Proceedings of the 10th International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,},
year={2021},
pages={375-383},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010350203750383},
isbn={978-989-758-485-5},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 10th International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,
TI - An Optimization Model to Help Cruise Companies to Evaluate their Offer in a Basin
SN - 978-989-758-485-5
AU - Ambrosino D.
AU - Asta V.
PY - 2021
SP - 375
EP - 383
DO - 10.5220/0010350203750383