Dynamic Prices in Retail and Its Impacts on Logistics

Onur Guvenc, Aiman Kazybayeva, Kuanysh Abeshev

Abstract

Various factors have contributed to the immense growth of dynamic pricing: demand data, technology, and decision support tools. A sample survey was conducted to get the perspectives of small business owners in retail and consumers to understand their perspective on dynamic consumer pricing and its effects on logistics. The survey questions were structured in a way to provide perspectives on consumer experience and buying behaviour concerning dynamic pricing and gamification. The study realized retail companies are not well prepared for the logistical changes due to dynamic pricing. Traditionally, retail stores have focused on ensuring that the supply chain is responsive to client demands. For instance, leftover inventory was seen as a problem arising from poor decisions on dynamic pricing. After a promotional selling season, many of the retail respondents indicated that they face problems of when and how much to mark down leftover inventory.

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Paper Citation


in Harvard Style

Guvenc O., Kazybayeva A. and Abeshev K. (2020). Dynamic Prices in Retail and Its Impacts on Logistics.In Proceedings of the 6th International Conference on Vehicle Technology and Intelligent Transport Systems - Volume 1: iMLTrans, ISBN 978-989-758-419-0, pages 659-666. DOI: 10.5220/0009838706590666


in Bibtex Style

@conference{imltrans20,
author={Onur Guvenc and Aiman Kazybayeva and Kuanysh Abeshev},
title={Dynamic Prices in Retail and Its Impacts on Logistics},
booktitle={Proceedings of the 6th International Conference on Vehicle Technology and Intelligent Transport Systems - Volume 1: iMLTrans,},
year={2020},
pages={659-666},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009838706590666},
isbn={978-989-758-419-0},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 6th International Conference on Vehicle Technology and Intelligent Transport Systems - Volume 1: iMLTrans,
TI - Dynamic Prices in Retail and Its Impacts on Logistics
SN - 978-989-758-419-0
AU - Guvenc O.
AU - Kazybayeva A.
AU - Abeshev K.
PY - 2020
SP - 659
EP - 666
DO - 10.5220/0009838706590666