Consumer Acceptability of Special Wafer Made from Pregelatinized Cassava Flour

Winda Haliza, Ayu Kusuma, Endang Purwani, I. Wardana

Abstract

The identification of key extrinsic (marketing) and the intrinsic (sensory) product is important in new gluten-free food development to know consumer acceptance. Involving the consumer in the process of developing and marketing gluten-free foods through market research provides a more systematic means of managing consumer knowledge. The objective of this research was to assess consumers’ interest and acceptability toward new products “Special Wafer Made from Pregelatinized Cassava Flour”. The online survey was applied to consumers using google forms and the respondents were distributed randomly. Results revealed that the respondent's age was 39 years old on average, more than 70% of respondent desperately needed healthy snacks for their daily life with specific nutritional content. Less sugar, gluten-free, and good taste also greatly affected the willingness to pay for the product. When combined with a specific flavor the consumer would like to pay more. Also, the potential market of this product could be broadened not only for those people with a health problem such as celiac diseases but also for those people with a healthy lifestyle.

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Paper Citation


in Harvard Style

Haliza W., Kusuma A., Purwani E. and Wardana I. (2020). Consumer Acceptability of Special Wafer Made from Pregelatinized Cassava Flour. In Proceedings of the 6th Food Ingredient Asia Conference - Volume 1: 6th FiAC, ISBN 978-989-758-540-1, pages 88-91. DOI: 10.5220/0010529600003108


in Bibtex Style

@conference{6th fiac20,
author={Winda Haliza and Ayu Kusuma and Endang Purwani and I. Wardana},
title={Consumer Acceptability of Special Wafer Made from Pregelatinized Cassava Flour},
booktitle={Proceedings of the 6th Food Ingredient Asia Conference - Volume 1: 6th FiAC,},
year={2020},
pages={88-91},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010529600003108},
isbn={978-989-758-540-1},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 6th Food Ingredient Asia Conference - Volume 1: 6th FiAC,
TI - Consumer Acceptability of Special Wafer Made from Pregelatinized Cassava Flour
SN - 978-989-758-540-1
AU - Haliza W.
AU - Kusuma A.
AU - Purwani E.
AU - Wardana I.
PY - 2020
SP - 88
EP - 91
DO - 10.5220/0010529600003108