Tourism Development Strategy for the Lake Toba Area

Mai Fernando Nainggolan, Ferlin F. Turnip, George M. Tampubolon, Wendy M. A. Saragih, Arjon Turnip

Abstract

Tourism is a potential sector and feasible to be innovatively developed in order to increase competitiveness. Lake Toba is a location that has enormous tourism potential. However, in reality it has not been managed properly, so it has an impact on socio-economic conditions. The people who live in these areas are generally still classified as poor. This research was conducted to make changes in terms of increasing local income, tourist visits and the value of better tourism promotion. The purpose of this study is to formulate a strategy of Lake Toba potential development as a tourism location through a SWOT analysis. The research was conducted with a descriptive method through a qualitative approach. Data were obtained from several institutions such as universities, local governments, traditional and religious leaders, and private organizations. The results showed that the management of natural tourism objects in Lake Toba is generally still managed traditionally and only managed by the local community. Some of the obstacles that oftenly occur were the unavailability of the Regional Tourism Master Plan, the lack of promotion of natural and cultural tourism, and the facilities condition that are still conventional. Meanwhile, annual tourism activities are only routin and monotone without significant economic impact (multiple effects). Therefore, a strategy to develop the potential for natural tourism in the form of quality management, professionalism of resources, festival activities, local culture, population data management, promotion, nature tourism, and the role of local government is proposed.

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Paper Citation


in Harvard Style

Nainggolan M., Turnip F., Tampubolon G., Saragih W. and Turnip A. (2020). Tourism Development Strategy for the Lake Toba Area.In Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT, ISBN 978-989-758-501-2, pages 638-646. DOI: 10.5220/0010371006380646


in Bibtex Style

@conference{cesit20,
author={Mai Fernando Nainggolan and Ferlin F. Turnip and George M. Tampubolon and Wendy M. A. Saragih and Arjon Turnip},
title={Tourism Development Strategy for the Lake Toba Area},
booktitle={Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT,},
year={2020},
pages={638-646},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010371006380646},
isbn={978-989-758-501-2},
}


in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT,
TI - Tourism Development Strategy for the Lake Toba Area
SN - 978-989-758-501-2
AU - Nainggolan M.
AU - Turnip F.
AU - Tampubolon G.
AU - Saragih W.
AU - Turnip A.
PY - 2020
SP - 638
EP - 646
DO - 10.5220/0010371006380646