The Effect of User Experience and Quality of Products on Customer Loyalty of Guna Bhakti Credit Products in BJB Batam

Mardiana, Maryani Septiana

Abstract

This research to examine the Effect of User Experience and Product Quality on Customer Loyalty for Guna Bhakti Credit Products at BJB Batam. Respondents from this research were customers of the BJB Batam who have used credit products for devotion at least 2 times. The population in this research were customers of credit products for the service of BJB with a total sample of 80 respondents. The sampling technique here uses purposive sampling method. In this research, data were collected through questionnaires given directly to respondents as well as through structured interviews to respondents by submitting several questions directly that had been prepared. The data analysis method used is a descriptive statistical analysis using multiple linear regression. The results of this research are two independent variables, namely user experience, and product qualitypartially and simultaneously affect customer loyalty.

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Paper Citation


in Harvard Style

Mardiana. and Septiana M. (2020). The Effect of User Experience and Quality of Products on Customer Loyalty of Guna Bhakti Credit Products in BJB Batam. In Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-517-3, pages 125-132. DOI: 10.5220/0010357101250132


in Bibtex Style

@conference{icaess20,
author={Mardiana and Maryani Septiana},
title={The Effect of User Experience and Quality of Products on Customer Loyalty of Guna Bhakti Credit Products in BJB Batam},
booktitle={Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2020},
pages={125-132},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010357101250132},
isbn={978-989-758-517-3},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - The Effect of User Experience and Quality of Products on Customer Loyalty of Guna Bhakti Credit Products in BJB Batam
SN - 978-989-758-517-3
AU - Mardiana.
AU - Septiana M.
PY - 2020
SP - 125
EP - 132
DO - 10.5220/0010357101250132