The Effect of Price, Promotion, and Location to the Interest of Tourist to Revisit Banten Lama

Fiesty Utami, Edy Arisondha, Tri Wahyudi

Abstract

This study aims to determine the influence of price, promotion, and location on the interest in returning tourists to the tourism area of Banten Lama, both partially and simultaneously. This study uses price (X1), promotion (X2), location (X3) as variable X. While the aspects used to explain variable Y is the tourist’s interest to revisit Banten Lama. The sampling technique was purposive sampling with a sample size of 100 respondents who have visited the Banten Lama tourist attraction. The data analysis method used is multiple linear regression analysis. This study shows that price, place, and promotion simultaneously have a significant effect on revisit interest. Price, place, and promotion partially have a significant positive impact on revisit interest.

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Paper Citation


in Harvard Style

Utami F., Arisondha E. and Wahyudi T. (2020). The Effect of Price, Promotion, and Location to the Interest of Tourist to Revisit Banten Lama. In Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-517-3, pages 63-70. DOI: 10.5220/0010355700630070


in Bibtex Style

@conference{icaess20,
author={Fiesty Utami and Edy Arisondha and Tri Wahyudi},
title={The Effect of Price, Promotion, and Location to the Interest of Tourist to Revisit Banten Lama},
booktitle={Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2020},
pages={63-70},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010355700630070},
isbn={978-989-758-517-3},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - The Effect of Price, Promotion, and Location to the Interest of Tourist to Revisit Banten Lama
SN - 978-989-758-517-3
AU - Utami F.
AU - Arisondha E.
AU - Wahyudi T.
PY - 2020
SP - 63
EP - 70
DO - 10.5220/0010355700630070