The Effect of the Country of Origin on Chinese Smartphone Purchase Intention

Rika Yolanda, Anjelina

Abstract

This research aims to examine several factors that is impacted towards smartphone purchase intention. A survey through questionnaire with 200 accounting students has been conducted in this research.. Each statement measured by a questionnaire where shared with Google docs. Total of samples in this research is about 200 respondents where that is students with major accounting on five colleges in Batam city. Result shows that country image has positive effect towards purchase intention, product perceived quality has positive effect towards purchase intention, and brand familiarity has positive effect towards purchase intention. This research is limited only by accounting students, the writer hopes that similar studies further will expand the research sample so the research can be generalized.

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Paper Citation


in Harvard Style

Yolanda R. and Anjelina. (2020). The Effect of the Country of Origin on Chinese Smartphone Purchase Intention. In Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-517-3, pages 309-316. DOI: 10.5220/0010355503090316


in Bibtex Style

@conference{icaess20,
author={Rika Yolanda and Anjelina},
title={The Effect of the Country of Origin on Chinese Smartphone Purchase Intention},
booktitle={Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2020},
pages={309-316},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010355503090316},
isbn={978-989-758-517-3},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - The Effect of the Country of Origin on Chinese Smartphone Purchase Intention
SN - 978-989-758-517-3
AU - Yolanda R.
AU - Anjelina.
PY - 2020
SP - 309
EP - 316
DO - 10.5220/0010355503090316