Analysis Strategy for Agro Tourism Business Development in Temiang-Batam in the Era of Disruption

Maysi Murni, Sri Zuliarni

Abstract

This research was conducted to determine factors from the internal and external environment that influence the development of the Sei Temiang-Batam agro-tourism business as well as alternative strategies that can be used in the development of this agro-tourism. This research uses mixed methods, qualitative analysis is carried out to obtain an overview of the company's internal and external factors, while quantitative analysis is to determine the right strategy for the company. Data collection was carried out by observation, documentation and questionnaires. The data analysis technique was performed using a SWOT analysis. From the results of this study, it can be concluded that: (1) The strength of agro -tourism is the relatively cheap entrance ticket price and has a Tour Guide. Meanwhile, it is an investment opportunity for investors to develop natural resources in the agro-tourism sector. (2) There are four types of alternative strategies with 10 programs to be used for agro-tourism development. The condition of the Covid-19 pandemic has an impact on the agro-tourism business, such as the temporary closure of educational tourism activities, while production activities and land leases are still being carried out. This agro-tourism can adopt virtual tourism technology in the face of the Covid-19 pandemic.

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Paper Citation


in Harvard Style

Murni M. and Zuliarni S. (2020). Analysis Strategy for Agro Tourism Business Development in Temiang-Batam in the Era of Disruption. In Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-517-3, pages 44-51. DOI: 10.5220/0010355000440051


in Bibtex Style

@conference{icaess20,
author={Maysi Murni and Sri Zuliarni},
title={Analysis Strategy for Agro Tourism Business Development in Temiang-Batam in the Era of Disruption},
booktitle={Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2020},
pages={44-51},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010355000440051},
isbn={978-989-758-517-3},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - Analysis Strategy for Agro Tourism Business Development in Temiang-Batam in the Era of Disruption
SN - 978-989-758-517-3
AU - Murni M.
AU - Zuliarni S.
PY - 2020
SP - 44
EP - 51
DO - 10.5220/0010355000440051