Utilization of Ulos as Creative Economic Potential for Communities in Indonesia

Namira Ufrida Rahmi, Widya Sari, Winro Eko Maruis Tamba, Tazari Putri Afrilyani

Abstract

Indonesia has a lot of cultural heritage that it is decently called a multicultural country and cultural heritage as a silent witness of local culture which is important in building awareness of local history and culture to be national cultural identity. The existence of such cultural heritage has great potential in the development of the creative economy. This research aims to the preservation of the value of ulos in strengthening the cultural identity of Batak Toba societ the symbolic meaning of ulos in the implementation of the marriage. This research focuses to have the efforts made by the community in preserving the value of civic culture and to find out why the people of Batak Toba need to preserve the value of the civic culture. The researcher tried to analyze whether the product quality policy was conducted by Weaving Factory. Then the production had to be following the wishes of the community. Then it was interpreted that the company provided an affordable price by the general public layer from the lower level to the upper level and consumer tastes were satisfied. Those issues are influenced by the globalization era in which the development of lifestyle and technology increases rapidly.

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Paper Citation


in Harvard Style

Rahmi N., Sari W., Maruis Tamba W. and Afrilyani T. (2020). Utilization of Ulos as Creative Economic Potential for Communities in Indonesia.In Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT, ISBN 978-989-758-501-2, pages 515-521. DOI: 10.5220/0010330505150521


in Bibtex Style

@conference{cesit20,
author={Namira Ufrida Rahmi and Widya Sari and Winro Eko Maruis Tamba and Tazari Putri Afrilyani},
title={Utilization of Ulos as Creative Economic Potential for Communities in Indonesia},
booktitle={Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT,},
year={2020},
pages={515-521},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010330505150521},
isbn={978-989-758-501-2},
}


in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT,
TI - Utilization of Ulos as Creative Economic Potential for Communities in Indonesia
SN - 978-989-758-501-2
AU - Rahmi N.
AU - Sari W.
AU - Maruis Tamba W.
AU - Afrilyani T.
PY - 2020
SP - 515
EP - 521
DO - 10.5220/0010330505150521