Marketing Mix 7P Application to Increase Patient Re-visits

Udut Tarihoran, Ermi Girsang, Sri Lestari R. Nasution, Chrismis Novalinda Ginting

Abstract

Started from the many phenomena of patient dissatisfaction with the services provided, every hospital must design the best possible service marketing program. For this reason, it is necessary to have a tool or design so that the products offered by the hospital get more response from the target market. The intended design was the marketing mix (7P). Marketing mix is a set of marketing tools that can be used by companies to achieve marketing objectives in the target market, besaides that consumers or satisfied patients will tend to use these service providers again. This study aims to see the extent of the effect of marketing mix (7P) on increasing patient return visits. This type of research used in this study was a type of quantitative survey, using a cross-sectional approach. The population in this study the outpatient services, with a total sample of 82 respondents. The method of data analysis uses logistic regression analysis. The analysis showed that the marketing mix variable had an effect of 70.65% on the increase in patient visits. These results indicate that the marketing mix (7P) has proven to be very helpful for hospitals in increasing the number of patient visits.

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Paper Citation


in Harvard Style

Tarihoran U., Girsang E., R. Nasution S. and Ginting C. (2020). Marketing Mix 7P Application to Increase Patient Re-visits.In Proceedings of the International Conference on Health Informatics, Medical, Biological Engineering, and Pharmaceutical - Volume 1: HIMBEP, ISBN 978-989-758-500-5, pages 73-79. DOI: 10.5220/0010287400730079


in Bibtex Style

@conference{himbep20,
author={Udut Tarihoran and Ermi Girsang and Sri Lestari R. Nasution and Chrismis Novalinda Ginting},
title={Marketing Mix 7P Application to Increase Patient Re-visits},
booktitle={Proceedings of the International Conference on Health Informatics, Medical, Biological Engineering, and Pharmaceutical - Volume 1: HIMBEP,},
year={2020},
pages={73-79},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010287400730079},
isbn={978-989-758-500-5},
}


in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Health Informatics, Medical, Biological Engineering, and Pharmaceutical - Volume 1: HIMBEP,
TI - Marketing Mix 7P Application to Increase Patient Re-visits
SN - 978-989-758-500-5
AU - Tarihoran U.
AU - Girsang E.
AU - R. Nasution S.
AU - Ginting C.
PY - 2020
SP - 73
EP - 79
DO - 10.5220/0010287400730079