UX in Platform Use Behavior based on Perceived Ease of Use and Perceived Usefulness in Mutual Fund Investment Behavioral Intention

Dina Fitria Murad, Nora Fitriawati, Imanuel Revelino Murmanto, Sudido, Dwi Rahmania Noviani

2019

Abstract

Moduit is present as one of the mutual fund investment platforms, which also animates the online investment platform. However, the number of customers who make transactions in Moduit is only 4236% of customers who have completed their registration, and this indicates a mistake in the system’s acceptance of the user. This study aims to determine the factors that influence the approval of the Moduit platform. This study developed an expanded model based on the technology acceptance model (TAM). This model was tested by an online survey sample using SPSS. To achieve this study’s goal, we propose UI models and designs on Moduit. The results show that the user’s intention to use Moduit is influenced primarily by perceived ease of use and perceived usefulness. Perceived ease of use also affects indirectly through perceived usefulness to behavioral intentions.

Paper Citation

in Harvard Style

Murad D., Fitriawati N., Murmanto I., Noviani D. and Sudido. (2019). UX in Platform Use Behavior based on Perceived Ease of Use and Perceived Usefulness in Mutual Fund Investment Behavioral Intention.In Proceedings of the International Conferences on Information System and Technology - Volume 1: CONRIST, ISBN 978-989-758-453-4, pages 299-304. DOI: 10.5220/0009909402990304

in Bibtex Style

@conference{conrist19,
author={Dina Fitria Murad and Nora Fitriawati and Imanuel Revelino Murmanto and Dwi Rahmania Noviani and Sudido},
title={UX in Platform Use Behavior based on Perceived Ease of Use and Perceived Usefulness in Mutual Fund Investment Behavioral Intention},
booktitle={Proceedings of the International Conferences on Information System and Technology - Volume 1: CONRIST,},
year={2019},
pages={299-304},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009909402990304},
isbn={978-989-758-453-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conferences on Information System and Technology - Volume 1: CONRIST,
TI - UX in Platform Use Behavior based on Perceived Ease of Use and Perceived Usefulness in Mutual Fund Investment Behavioral Intention
SN - 978-989-758-453-4
AU - Murad D.
AU - Fitriawati N.
AU - Murmanto I.
AU - Noviani D.
AU - Sudido.
PY - 2019
SP - 299
EP - 304
DO - 10.5220/0009909402990304