The Business Governance Model of Local Fruit Craftment as Creative Industry

Tona Aurora Lubis, Muhammad Safri, Firmansyah

2018

Abstract

Business governance of local fruit craftsmen in Jambi Province, as a creative industry, has been not implemented the great business management methods. It can be given impacts on the craftsmen business performance, particularly on business survival as a creative industry. The purpose of this study to analyze the influence of business governance and creativity to business performance. The method of this study is the mixing method which the first phase researcher using the qualitative method and the second phase researcher using the quantitative method. This study examines 240 samples of local fruit craftsmen which are located in Jambi Province The result of this study indicated both creative aspects of the business have significant effect to business governance and creative aspects have significant effect to business performance. On the other hands, business governance has no significant effect on business performance on local fruit craftsmen as a creative industry in Jambi Province.

Paper Citation

in Harvard Style

Lubis T., Safri M. and Firmansyah. (2018). The Business Governance Model of Local Fruit Craftment as Creative Industry.In Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB, ISBN 978-989-758-428-2, pages 204-209. DOI: 10.5220/0008787002040209

in Bibtex Style

@conference{irceb18,
author={Tona Aurora Lubis and Muhammad Safri and Firmansyah},
title={The Business Governance Model of Local Fruit Craftment as Creative Industry},
booktitle={Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB,},
year={2018},
pages={204-209},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008787002040209},
isbn={978-989-758-428-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB,
TI - The Business Governance Model of Local Fruit Craftment as Creative Industry
SN - 978-989-758-428-2
AU - Lubis T.
AU - Safri M.
AU - Firmansyah.
PY - 2018
SP - 204
EP - 209
DO - 10.5220/0008787002040209