The Development of the Digital Economy in Micro, Small and Medium Enterprises Business in the Regional Economy

Imam Mukhlis, Sugeng Hadi Utomo, Ermita Yusida, Mutiara Sani

2018

Abstract

This study aims to describe the development of Micro, Small and Medium Enterprises (MSMEs) business based on the digital economy in the regional economy. The object of this study is the business sector of MSMEs. Meanwhile, the research location includes; Kediri City, Ponorogo Regency, Malang City, and Batu City East Java Province, Indonesia. The research sample was taken in March-July 2018. The sampling method was carried out by using a purposive random sampling method. The analytical method used is descriptive. The results of the study conclude that the media used in the utilization of information technology are: SMS, WA, Facebook, Internet, Twitter, and Instagram. The type of business carried out includes fields; fashion, food, beverages, crafts, agribusiness, cosmetics, health and beauty equipment, online motorcycle taxi, tour and travel, electronic repair, and electronic equipment. Digital economy-based MSME businesses have been able to create new types of businesses that are able to encourage the development of regional economic activities more dynamically. In relation to the development of MSME business based on digital economy in the region, a policy is needed in strengthening business competitiveness, providing infrastructure, business capital assistance and improving the quality of human resources.

Paper Citation

in Harvard Style

Mukhlis I., Utomo S., Yusida E. and Sani M. (2018). The Development of the Digital Economy in Micro, Small and Medium Enterprises Business in the Regional Economy.In Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB, ISBN 978-989-758-428-2, pages 165-171. DOI: 10.5220/0008785001650171

in Bibtex Style

@conference{irceb18,
author={Imam Mukhlis and Sugeng Hadi Utomo and Ermita Yusida and Mutiara Sani},
title={The Development of the Digital Economy in Micro, Small and Medium Enterprises Business in the Regional Economy},
booktitle={Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB,},
year={2018},
pages={165-171},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008785001650171},
isbn={978-989-758-428-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB,
TI - The Development of the Digital Economy in Micro, Small and Medium Enterprises Business in the Regional Economy
SN - 978-989-758-428-2
AU - Mukhlis I.
AU - Utomo S.
AU - Yusida E.
AU - Sani M.
PY - 2018
SP - 165
EP - 171
DO - 10.5220/0008785001650171