Quantifying the Attention Potential of Pervasive Display Placements

Marcus Winter, Ian Brunswick, Derek Williams

2018

Abstract

Being able to quantify the attention potential of pervasive display placements holds promise in selecting suitable placements, scoping expectations of impact, informing display designs and calibrating engagement data against placement-related factors when evaluating display designs. This paper contributes a first version of an instrument to quantify the attention potential of display placements, focusing in particular on small interactive displays in museum environments. It reports on an empirical evaluation revealing strong and significant correlations between quantified attention potential and measured attention and engagement. The paper describes the methodology of the evaluation, discusses its findings and their limitations, and concludes with a call for more research into quantifying the attention potential of display placements.

Paper Citation

in Harvard Style

Winter M., Brunswick I. and Williams D. (2018). Quantifying the Attention Potential of Pervasive Display Placements.In Proceedings of the 2nd International Conference on Computer-Human Interaction Research and Applications - Volume 1: CHIRA, ISBN 978-989-758-328-5, pages 70-80. DOI: 10.5220/0007223800700080

in Bibtex Style

@conference{chira18,
author={Marcus Winter and Ian Brunswick and Derek Williams},
title={Quantifying the Attention Potential of Pervasive Display Placements},
booktitle={Proceedings of the 2nd International Conference on Computer-Human Interaction Research and Applications - Volume 1: CHIRA,},
year={2018},
pages={70-80},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007223800700080},
isbn={978-989-758-328-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Computer-Human Interaction Research and Applications - Volume 1: CHIRA,
TI - Quantifying the Attention Potential of Pervasive Display Placements
SN - 978-989-758-328-5
AU - Winter M.
AU - Brunswick I.
AU - Williams D.
PY - 2018
SP - 70
EP - 80
DO - 10.5220/0007223800700080