Study of Consumer Green Behavior among Students

Susanti Kurniawati, Agus Rahayu, Disman Disman, Nana Supriatna

2017

Abstract

Background of this research is increasing of environmental damage caused by unfriendly behavior consumer when consume goods and services. This research was focused on internal factors that might influence on green consumer behavior. So, the purpose of research is finding out the influence of attitude on Green Consumer Behavior and knowing if intention toward behavior mediates between attitude and green consumer behavior. Data was collected through cross sectional survey from 825 Green School students in Bandung by distributing questionnaires and interviews. This is quantitative research which path analysis was used to analyze data. The research finding confirmed states that attitudes can affect behavior directly or indirectly by the intention. The results of this study can be used as a basis in the formulation of curriculum, teaching materials, methods and learning techniques aimed at applying green consumer behavior at school and home in daily activities.

Paper Citation

in Harvard Style

Kurniawati S., Rahayu A., Disman D. and Supriatna N. (2017). Study of Consumer Green Behavior among Students.In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE, ISBN 978-989-758-308-7, pages 732-735. DOI: 10.5220/0006892407320735

in Bibtex Style

@conference{iceee17,
author={Susanti Kurniawati and Agus Rahayu and Disman Disman and Nana Supriatna},
title={Study of Consumer Green Behavior among Students},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,},
year={2017},
pages={732-735},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006892407320735},
isbn={978-989-758-308-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,
TI - Study of Consumer Green Behavior among Students
SN - 978-989-758-308-7
AU - Kurniawati S.
AU - Rahayu A.
AU - Disman D.
AU - Supriatna N.
PY - 2017
SP - 732
EP - 735
DO - 10.5220/0006892407320735