Vision Statement Analysis: Study on Retail Companies Listed in Indonesia Stock Exchange

Resti Indriarti, Ayu Hana Aulia, Sekardila Pratiwi, Mokh. Adib Sultan

2017

Abstract

Industry progress requires an effective management strategy. The first step that must be taken in determining the management strategy is to create a vision statement. Vision statement is a company's strategy that explains the goals of a company in the long term. The purpose of this study is to analyze vision statements on retail companies listed in Indonesia Stock Exchange based on the five criteria of vision statement by using descriptive method. Total population on this study are 21 retail companies which have been divided into three categories (Food Retailers, General Merchandise Retailers and Non-Store Retailers). Saturated sampling technique have been used on this study, so the entire population was sampled. The results showed that from the 21 retail companies, there are only six companies which are meet with the ideal vision statement criteria. It means there are companies that its vision statement does not meet with the five ideal criteria. This study suggests to each company to create and consider a vision statement as a first step in formulating management strategies. This is important, because a vision statement will explain the company's long-term goals.

Paper Citation

in Harvard Style

Indriarti R., Hana Aulia A., Pratiwi S. and Adib Sultan M. (2017). Vision Statement Analysis: Study on Retail Companies Listed in Indonesia Stock Exchange.In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE, ISBN 978-989-758-308-7, pages 577-581. DOI: 10.5220/0006889805770581

in Bibtex Style

@conference{iceee17,
author={Resti Indriarti and Ayu Hana Aulia and Sekardila Pratiwi and Mokh. Adib Sultan},
title={Vision Statement Analysis: Study on Retail Companies Listed in Indonesia Stock Exchange},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,},
year={2017},
pages={577-581},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006889805770581},
isbn={978-989-758-308-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - Volume 1: ICEEE,
TI - Vision Statement Analysis: Study on Retail Companies Listed in Indonesia Stock Exchange
SN - 978-989-758-308-7
AU - Indriarti R.
AU - Hana Aulia A.
AU - Pratiwi S.
AU - Adib Sultan M.
PY - 2017
SP - 577
EP - 581
DO - 10.5220/0006889805770581