A Visionary Way to Novel Process Optimization Techniques
Norbert Gronau
University of Potsdam, Germany
Abstract: Modern process optimization approaches do build on various qualitative and quantitative tools, but are mainly
limited to simple relations in different process perspectives like cost, time or stock. In this keynote a new
approach is presented, which focuses on techniques of the area of Artificial Intelligence to capture complex
relations within processes. Hence, a fundamental value increase is intended to be gained. Existing modeling
techniques and languages serve as basic concepts and try to realize the junction of apparently contradictory
approaches. This keynote therefore draws a vision of promising future process optimization techniques and
presents an innovative contribution.
BRIEF BIOGRAPHY
Univ.-Prof. Dr.-Ing. Norbert Gronau (born 1964)
studied engineering and business administration at
Berlin University of Technology. He got his Ph.D. in
1994 and finished then his habilitation thesis in
industrial information systems. Since more than ten
years he holds the Chair of Business Informatics, esp.
Processes and Systems at the University of Potsdam,
Germany. His main research activities concentrate on
the areas of knowledge management and process
management, in private and public organizations.
Together with the Potsdam Consulting Group, Prof.
Gronau has supported a variety of small and large
companies, by advising them. Prof. Gronau is editor
of the scientific journals Industrie 4.0 Management,
ERP Management, and Productivity Management.
He is author of books on enterprise systems,
knowledge management, and business process
management, and also author of many research
papers in those areas.
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Seventh International Symposium on Business Modeling and Software Design
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