An Eye-Tracking Study of Geological and Physiognomic Process Trace Tourism Resources - Gender and Age

Fu Gang, Fan Zeyu

2015

Abstract

As tourism market becoming increasingly competitive, finding the right segment market and attract target audience’s attention is critical. This study used the eye-tracking technology which included several eye movement indexes. Different age and gender participants were recruited to view 15 photographic images that depicted geological and physiognomic process trace tourism resources. As main result, male participants show more interests in this kind of tourism resource than female, youth participants show more interests than teenagers and middle-aged people. This study fills the void in the attraction research of geological and physiognomic process trace tourism resources and presents a novel approach to find the potential tourists to specific tourism resources.

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Paper Citation


in Harvard Style

Gang F. and Zeyu F. (2015). An Eye-Tracking Study of Geological and Physiognomic Process Trace Tourism Resources - Gender and Age . In Proceedings of the Information Science and Management Engineering III - Volume 1: ISME, ISBN 978-989-758-163-2, pages 54-58. DOI: 10.5220/0006019000540058


in Bibtex Style

@conference{isme15,
author={Fu Gang and Fan Zeyu},
title={An Eye-Tracking Study of Geological and Physiognomic Process Trace Tourism Resources - Gender and Age},
booktitle={Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,},
year={2015},
pages={54-58},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006019000540058},
isbn={978-989-758-163-2},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Information Science and Management Engineering III - Volume 1: ISME,
TI - An Eye-Tracking Study of Geological and Physiognomic Process Trace Tourism Resources - Gender and Age
SN - 978-989-758-163-2
AU - Gang F.
AU - Zeyu F.
PY - 2015
SP - 54
EP - 58
DO - 10.5220/0006019000540058