Method and System for Gender-oriented Targeted Advertising

Dmitry Mikhaylov, Timur Khabibullin, Andrey Starikovskiy, Alexander Smirnov, Mikhail Froimson, Maxim Aristov, Vladimir Konev

2014

Abstract

This paper provides an original and convenient rendering of advertisements targeted to a specific audience. The system includes a detection unit for detecting a person, a control module connected to the information rendering panel and to the detection unit. The control module detects age, gender and/or emotional state of a detected person. This data is provided to the information rendering panel for selecting and displaying advertisements appropriate for the detected person.

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Paper Citation


in Harvard Style

Mikhaylov D., Khabibullin T., Starikovskiy A., Smirnov A., Froimson M., Aristov M. and Konev V. (2014). Method and System for Gender-oriented Targeted Advertising . In Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES, ISBN 978-989-758-017-8, pages 153-158. DOI: 10.5220/0004734401530158


in Bibtex Style

@conference{icores14,
author={Dmitry Mikhaylov and Timur Khabibullin and Andrey Starikovskiy and Alexander Smirnov and Mikhail Froimson and Maxim Aristov and Vladimir Konev},
title={Method and System for Gender-oriented Targeted Advertising},
booktitle={Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,},
year={2014},
pages={153-158},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004734401530158},
isbn={978-989-758-017-8},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,
TI - Method and System for Gender-oriented Targeted Advertising
SN - 978-989-758-017-8
AU - Mikhaylov D.
AU - Khabibullin T.
AU - Starikovskiy A.
AU - Smirnov A.
AU - Froimson M.
AU - Aristov M.
AU - Konev V.
PY - 2014
SP - 153
EP - 158
DO - 10.5220/0004734401530158