A TRUST EVALUATION MODEL OF INTERNET BANKING CUSTOMERS

Xiaoyan Wang, Sulin Pang

2010

Abstract

It is a hot topics that how to measure the trust degree of the Internet banking customers. The major factors on impacting the customers’ trust are their personal trust propensity and the recommendation trust before the customer uses it. But the customer's own experience is the major factor after they have used it. In this paper,we establish a two-stage Internet banking customer trust evaluation model. Using this model, the bank managers can measure the trust degree of the customers in the different periods. We hope the model can provide a strong support for the bank managers’ decision.

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Paper Citation


in Harvard Style

Wang X. and Pang S. (2010). A TRUST EVALUATION MODEL OF INTERNET BANKING CUSTOMERS . In Proceedings of the Twelfth International Conference on Informatics and Semiotics in Organisations - Volume 1: ICISO, ISBN 978-989-8425-26-3, pages 119-124. DOI: 10.5220/0003268601190124


in Bibtex Style

@conference{iciso10,
author={Xiaoyan Wang and Sulin Pang},
title={A TRUST EVALUATION MODEL OF INTERNET BANKING CUSTOMERS},
booktitle={Proceedings of the Twelfth International Conference on Informatics and Semiotics in Organisations - Volume 1: ICISO,},
year={2010},
pages={119-124},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003268601190124},
isbn={978-989-8425-26-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Twelfth International Conference on Informatics and Semiotics in Organisations - Volume 1: ICISO,
TI - A TRUST EVALUATION MODEL OF INTERNET BANKING CUSTOMERS
SN - 978-989-8425-26-3
AU - Wang X.
AU - Pang S.
PY - 2010
SP - 119
EP - 124
DO - 10.5220/0003268601190124