AFFECTIVE ALGORITHM TO POLARIZE CUSTOMER OPINIONS

Domenico Consoli, Claudia Diamantini, Domenico Potena

2009

Abstract

Human interact with other people and exchange reviews and ideas via web. With the explosion of Web 2.0 platforms such as blogs, discussion forums, peer-to-peer networks, and various other types of social media, consumers share, on the web, their opinions regarding any product/service. Opinions give information about how product/service and reality in general is perceived by other people. Emotional needs are associated with the psychological aspects of product ownership. The customer when writes his reviews on a product/service transmits emotions in the message that he/she feels first and after purchasing the product. For the enterprise understanding customer emotional needs is vital for predicting and influencing their purchasing behaviour. In this paper, we polarize, with original algorithm, customer opinions basing on emotional indexes that are used for decipher, in affective key, facial expressions and emotional lexicon.

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Paper Citation


in Harvard Style

Consoli D., Diamantini C. and Potena D. (2009). AFFECTIVE ALGORITHM TO POLARIZE CUSTOMER OPINIONS . In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 5: ICEIS, ISBN 978-989-8111-88-3, pages 157-160. DOI: 10.5220/0001851601570160


in Bibtex Style

@conference{iceis09,
author={Domenico Consoli and Claudia Diamantini and Domenico Potena},
title={AFFECTIVE ALGORITHM TO POLARIZE CUSTOMER OPINIONS},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 5: ICEIS,},
year={2009},
pages={157-160},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001851601570160},
isbn={978-989-8111-88-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 5: ICEIS,
TI - AFFECTIVE ALGORITHM TO POLARIZE CUSTOMER OPINIONS
SN - 978-989-8111-88-3
AU - Consoli D.
AU - Diamantini C.
AU - Potena D.
PY - 2009
SP - 157
EP - 160
DO - 10.5220/0001851601570160