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Scalable Business Models in Digital Healthy Longevity: Lessons from Top-Funded Digital Health Companies in 2022

Topics: Implementation strategies, implementation research or models for localizing and tailoring of digital health applications; Innovative and implemented (telemedical) care models to mitigate the demographic impact on the health care system; Augmenting traditional healthcare scenarios by digital health innovations as for example user-centered DiGA-like applications and user-driven interventions in general ensuring continuity of care; research on the actual added value and implementation pre-conditions of such; Transformation of traditional care processes by the use of information and communication technologies, e.g. successful intra- and interorganizational implementation of health information systems, or telemedicine/eHealth applications

Authors: Wasu Mekniran 1 ; 2 and Tobias Kowatsch 2 ; 3 ; 4

Affiliations: 1 Centre for Digital Health Interventions (CDHI), Institute of Technology Management, University of St. Gallen, Switzerland ; 2 CDHI Department of Management, Technology, and Economics, ETH Zurich, Switzerland ; 3 Institute for Implementation Science in Health Care, University of Zurich, Switzerland ; 4 School of Medicine, University of St. Gallen, Switzerland

Keyword(s): Scalable Business Models, Digital Therapeutics, Healthy Longevity, Companies, Demographic Impact, Prevention, Treatment, Investment, Venture Capital.

Abstract: Digital health companies can address significant healthcare challenges and mitigate the demographic impact on the health system. Healthcare value delivery becomes increasingly complex based on multiple health problems, different treatment methods and payment schemes, various care methods, and payment schemes; therefore, scaling up a healthcare solution is not trivial, especially for new companies. To explore the business models of the top-funded digital health companies and analyze the respective scalable element of their value creation and delivery processes, this study systematically used venture databases and a business model framework to describe top-funded companies. Then, we performed literature and desk research to specify which business model elements helped them scale up. As a result, we identified ten top-funded companies in the field; our main findings suggest that these companies scaled up by developing a platform for a wide range of users, in contrast to specific demogra phy and disease. We recommend that new digital companies in healthy longevity prioritize employers in customer acquisition and align incentives between patients and payers with the help of digital health data to improve transparency on return on investment. (More)

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Paper citation in several formats:
Mekniran, W. and Kowatsch, T. (2023). Scalable Business Models in Digital Healthy Longevity: Lessons from Top-Funded Digital Health Companies in 2022. In Proceedings of the 16th International Joint Conference on Biomedical Engineering Systems and Technologies - Scale-IT-up; ISBN 978-989-758-631-6; ISSN 2184-4305, SciTePress, pages 609-615. DOI: 10.5220/0011778400003414

@conference{scale-it-up23,
author={Wasu Mekniran. and Tobias Kowatsch.},
title={Scalable Business Models in Digital Healthy Longevity: Lessons from Top-Funded Digital Health Companies in 2022},
booktitle={Proceedings of the 16th International Joint Conference on Biomedical Engineering Systems and Technologies - Scale-IT-up},
year={2023},
pages={609-615},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011778400003414},
isbn={978-989-758-631-6},
issn={2184-4305},
}

TY - CONF

JO - Proceedings of the 16th International Joint Conference on Biomedical Engineering Systems and Technologies - Scale-IT-up
TI - Scalable Business Models in Digital Healthy Longevity: Lessons from Top-Funded Digital Health Companies in 2022
SN - 978-989-758-631-6
IS - 2184-4305
AU - Mekniran, W.
AU - Kowatsch, T.
PY - 2023
SP - 609
EP - 615
DO - 10.5220/0011778400003414
PB - SciTePress