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Author: Artem Bielozorov

Affiliation: School of Business, Maynooth University, Maynooth, Ireland

ISBN: 978-989-758-480-0

Keyword(s): Omnichannel, Channel Integration, Buy Online Pick up in Store, BOPIS, Service Taxonomy.

Abstract: Following the best practices in retail, along with home delivery, many companies also offer customers the option to buy online and pick up in store (BOPIS). The paper provides insights into the essential components of the BOPIS service conceptualized in the form of a taxonomy together with literature review on omnichannel retail and channel integration quality dimensions. The data were collected through semi-structured interviews and focus group discussion in the scope of case study with an Irish retailer. The study represents a valuable contribution into the existing body of knowledge on omnichannel retail.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Bielozorov, A. (2020). Towards a Taxonomy for Buy Online Pick up in Store Service.In Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications - Volume 1: WUDESHI-DR, ISBN 978-989-758-480-0, pages 299-308. DOI: 10.5220/0010214202990308

@conference{wudeshi-dr20,
author={Artem Bielozorov.},
title={Towards a Taxonomy for Buy Online Pick up in Store Service},
booktitle={Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications - Volume 1: WUDESHI-DR,},
year={2020},
pages={299-308},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010214202990308},
isbn={978-989-758-480-0},
}

TY - CONF

JO - Proceedings of the 4th International Conference on Computer-Human Interaction Research and Applications - Volume 1: WUDESHI-DR,
TI - Towards a Taxonomy for Buy Online Pick up in Store Service
SN - 978-989-758-480-0
AU - Bielozorov, A.
PY - 2020
SP - 299
EP - 308
DO - 10.5220/0010214202990308

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