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Authors: Ning-Yao Pai and Yung-Ming Li

Affiliation: National Chiao Tung University, Taiwan

Keyword(s): Two-Sided Market, Game Theoretical Analysis, Mobile App Market, Pricing Strategy.

Related Ontology Subjects/Areas/Topics: Business Models ; Business Policy, Strategy and Governance ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; Goal Setting and Setting ; Model Driven Development ; Sustainable e-Business

Abstract: With the fast growth in smart phones, tablets and apps markets, the competition is increasing between market platform such as Android and iOS. And the growth numbers of apps available and downloaded, the competition between app market platforms are also very intensive. The economic behaviours of participants are determined by market factors, such as the effects of the number of apps available in the market and the number of users purchasing mobile platform devices and download apps. In this research, we analyse the pricing issues (subscription fee and revenue sharing ratio) in apps market under the scenarios of monopolistic and duopolistic apps markets.


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Paper citation in several formats:
Pai, N. and Li, Y. (2014). Pricing and Competition in Mobile App Markets. In Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B; ISBN 978-989-758-043-7, SciTePress, pages 261-266. DOI: 10.5220/0005056802610266

author={Ning{-}Yao Pai. and Yung{-}Ming Li.},
title={Pricing and Competition in Mobile App Markets},
booktitle={Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B},


JO - Proceedings of the 11th International Conference on e-Business (ICETE 2014) - ICE-B
TI - Pricing and Competition in Mobile App Markets
SN - 978-989-758-043-7
AU - Pai, N.
AU - Li, Y.
PY - 2014
SP - 261
EP - 266
DO - 10.5220/0005056802610266
PB - SciTePress