Authors:
I. Ketut Budarma
;
Gede Giyana
;
A. A. A. N. Harmini
;
I. Gusti Made Wendri
;
Ni Wayan Wahyu Astuti
and
I. Nyoman Kanca
Affiliation:
Tourism Department Politeknik Negeri Bali, Indonesia
Keyword(s):
Bali Beyond Travel Fair, media of promotion, organizing event, tourism development,
Abstract:
Tourism has become one of the important industries in the world nowadays. It is considered as a reliable sector to improve the economic development in Indonesia. Bali Beyond Travel Fair (BBTF) is an annual national tourism agenda as a business-to-business event for local travel industry players to sell travel packages to foreign buyers. In this research, the survey was conducted toward the fifth edition of BBTF 2018 at Bali Nusa Dua Convention Center from June 27 to June 30. Moreover, the interviews were also conducted to sellers and buyers involved in the event for asking their perception about this event including the writer’s direct practices as one of the seller representatives. BBTF, through its theme of Exploring the Colors of Indonesia, have promoted the potential of Indonesia where Bali is utilized as a market place. The travel fair will not only promote Indonesian destinations, but also be a global marketplace since this event is involving buyers of 275 include travel whol
esalers, retailers, agents, conventions and incentive organizers and 225 sellers from 40 countries. Therefore, BBTF is sticking to its main mission to market local destinations and help the Tourism Ministry to achieve its target of attracting 20 million foreign visitors in 2018.
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