Digital Transformation: Is Gonna Be Culture Shock?

Nidya Dudija

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Paper

Digital Transformation: Is Gonna Be Culture Shock?

In Proceedings of the 1st International Conference on Psychology ICPsy - Volume 1, 269-275, 2019 , Banda Aceh, Indonesia

Author: Nidya Dudija

Affiliation: Universitas Telkom, Indonesia

Keyword(s): Digital Transformation, Digital Age, Digital Talent, Culture Shock Theories, Performance

Abstract: This paper is conducted to describe the digital transformation using the theory of culture shock. It purposes to generate a mapping of culture shock theories by applying a descriptive qualitative approach and literature review of some previous studies. Successful digital transformation of organizations must be supported by digital talent transformation, digital product transformation, and digital infrastructure. In fact, these changes can lead to culture shock, that affects the performance of individuals and organizations. This paper will analyze digital change using the stage of culture shock which consists of four stages including the honeymoon phase, culture shock phase, adjustment phase, and mastery phase. The results of this study are descriptions of each phase and strategy for handling culture shock. So the development concept of the culture shock concepts can be use to explain the dynamic change to achieve organizational sustainability.

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Paper citation in several formats:

Dudija, N. (2020). Digital Transformation: Is Gonna Be Culture Shock?. In Proceedings of the 1st International Conference on Psychology - ICPsy; ISBN 978-989-758-448-0, SciTePress, pages 269-275. DOI: 10.5220/0009447602690275

@conference{icpsy20,
author={Nidya Dudija},
title={Digital Transformation: Is Gonna Be Culture Shock?},
booktitle={Proceedings of the 1st International Conference on Psychology - ICPsy},
year={2020},
pages={269-275},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009447602690275},
isbn={978-989-758-448-0},
}

TY - CONF

JO - Proceedings of the 1st International Conference on Psychology - ICPsy
TI - Digital Transformation: Is Gonna Be Culture Shock?
SN - 978-989-758-448-0
AU - Dudija, N.
PY - 2020
SP - 269
EP - 275
DO - 10.5220/0009447602690275
PB - SciTePress