Fashion Design in Cross-cultural Communication: Case Study on Thailand Naga and China LONG

Yixin Zou

2019

Abstract

China LONG (Dragon in Chinese) and Thai Naga, they are similar in appearance, and they play a major role in their respective cultures. They have been applied as a cultural symbol in various cultural and artistic fields of the two countries. According to humanities, one of the purposes of wearing clothes is the adornment, which is act as a symbol for people to express and disseminate a certain meaning and culture and display to the public. So, in this paper, it makes a comparative study of the NAGA culture in Thailand and the LONG worship in China, in order to explore the similarities and differences between Naga and LONG in terms of tangible and intangible values, decode their symbols and implications, and endow them with new meanings in the clothing design. The primary research approaches adopted in this paper is questionnaires. It investigates the applications of LONG element in Thai Naga element in audience’s opinion, and utilizes qualitative research for data analysis. Finally, it is applied to the fashion design. This research is a good example that not only integrates traditional culture between the two countries into modern costume design, but also places great emphasis on the fusion of aesthetic and spiritual symbiosis in the modern clothing. In addition, it can effectively combine different disciplines including cross-cultural communication, humanities and clothing design for a profound research.

Paper Citation

in Harvard Style

Zou Y. (2019). Fashion Design in Cross-cultural Communication: Case Study on Thailand Naga and China LONG.In Proceedings of the 1st International Conference on Interdisciplinary Arts and Humanities - Volume 1: ICONARTIES, ISBN 978-989-758-450-3, pages 456-468. DOI: 10.5220/0009395704560468

in Bibtex Style

@conference{iconarties19,
author={Yixin Zou},
title={Fashion Design in Cross-cultural Communication: Case Study on Thailand Naga and China LONG},
booktitle={Proceedings of the 1st International Conference on Interdisciplinary Arts and Humanities - Volume 1: ICONARTIES,},
year={2019},
pages={456-468},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009395704560468},
isbn={978-989-758-450-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Interdisciplinary Arts and Humanities - Volume 1: ICONARTIES,
TI - Fashion Design in Cross-cultural Communication: Case Study on Thailand Naga and China LONG
SN - 978-989-758-450-3
AU - Zou Y.
PY - 2019
SP - 456
EP - 468
DO - 10.5220/0009395704560468