What Makes Entrepreneur Use Social Media Marketing

Prihatin Lumbanraja, Arlina Nurbaity Lubis, Beby Kendida Hasibuan

2019

Abstract

Micro, small and medium enterprises have become the main development wheels of a country. Unfortunately many of these businesses do not last long with relatively low performance. Low performance makes the business's attractiveness decrease. The main problems that often occur are problems in the scope of marketing and financial behavior. This study aims to evaluate the influence of financial and marketing behavior in driving the performance of MSMEs. A total of 300 SMEs participated in this study. Data were collected using a research questionnaire. Data were evaluated using multiple linear regression analysis. This research shows that currently the performance of MSMEs is only influenced by marketing activities. Financial behavior cannot yet reflect improvements in MSME performance.

Paper Citation

in Harvard Style

Lumbanraja P., Lubis A. and Hasibuan B. (2019). What Makes Entrepreneur Use Social Media Marketing. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 658-664. DOI: 10.5220/0009329306580664

in Bibtex Style

@conference{ebic19,
author={Prihatin Lumbanraja and Arlina Nurbaity Lubis and Beby Kendida Hasibuan},
title={What Makes Entrepreneur Use Social Media Marketing},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={658-664},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009329306580664},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - What Makes Entrepreneur Use Social Media Marketing
SN - 978-989-758-498-5
AU - Lumbanraja P.
AU - Lubis A.
AU - Hasibuan B.
PY - 2019
SP - 658
EP - 664
DO - 10.5220/0009329306580664