Technology Acceptance toward the Continuance Use Market Place Application to Increase Sales in Indonesian SMEs

Robetmi Jumpakita Pinem

2019

Abstract

Market place helps business to disseminate information about businesses owned by businessmen. Conventional traders only sell their products to communities around their business locations. Development of market places all over Indonesia become potential customers for every product that wants to be sold. Respondents in this study were SMEs in Jepara with a variety of products sold at the market place including Tokopedia, open stalls and other market places. Data analysis using SPSS Version 21.0 to describe the sample and do multiple regression analysis as well as R-Square. Technology remains a tool that is very helpful in the development of human life, including to alleviate human activities. Technology is able to provide benefits to humans, but humans are not always ready for the development of technology that continues to grow. Based on the results of this study on MSME players who have made sales at market place indicate that the variables studied are jointly significant and have a 56.9% effect on the desire to continue using market place. Based on partial test, the perceive usefulness variable and entrepreneurial motivation have significant results while perceived ease to use is not significant.

Paper Citation

in Harvard Style

Pinem R. (2019). Technology Acceptance toward the Continuance Use Market Place Application to Increase Sales in Indonesian SMEs. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 504-507. DOI: 10.5220/0009308005040507

in Bibtex Style

@conference{ebic19,
author={Robetmi Jumpakita Pinem},
title={Technology Acceptance toward the Continuance Use Market Place Application to Increase Sales in Indonesian SMEs},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={504-507},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009308005040507},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - Technology Acceptance toward the Continuance Use Market Place Application to Increase Sales in Indonesian SMEs
SN - 978-989-758-498-5
AU - Pinem R.
PY - 2019
SP - 504
EP - 507
DO - 10.5220/0009308005040507