Consumer Image on the Package of Fruit Leather-tropical Fruit Base Product

Elys Fauziyah

2018

Abstract

There is plenty of production of tropical fruits in Indonesia, especially in certain harvesting season. Giving value added on these fruits can be provided through processing activities in order to make changes on products, and one of the alternatives is by creating the fruit leather. This product is categorized as a new product in the society. One of the efforts is by attracting consumer interest and affecting impulsive purchasing decision through the package. The research aimed at identifying consumer image on the packaging elements of fruit leather. There were 30 respondents taken by using accidental sampling at the central shopping mall of Carrefour Surabaya. The data was processed descriptively by using a table and graph. The research result showed that most of the consumers felt impressed with the fruit leather green package, bright color shade, medium size, made of mica, and tube shape. In addition, based on consumer image, fruit leather package is categorized as informative, easy to carry, and easy to open or close.

Paper Citation

in Harvard Style

Fauziyah E. (2018). Consumer Image on the Package of Fruit Leather-tropical Fruit Base Product.In Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB, ISBN 978-989-758-428-2, pages 246-251. DOI: 10.5220/0008784302460251

in Bibtex Style

@conference{irceb18,
author={Elys Fauziyah},
title={Consumer Image on the Package of Fruit Leather-tropical Fruit Base Product},
booktitle={Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB,},
year={2018},
pages={246-251},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008784302460251},
isbn={978-989-758-428-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Research Conference on Economics and Business - Volume 1: IRCEB,
TI - Consumer Image on the Package of Fruit Leather-tropical Fruit Base Product
SN - 978-989-758-428-2
AU - Fauziyah E.
PY - 2018
SP - 246
EP - 251
DO - 10.5220/0008784302460251