Promotional Strategy in Library of Widya Mandala Catholic University Surabaya

Yustria Arifin, Dhini Kartikawati, Endang Mannan, Muhammad Nurpratama

2018

Abstract

The library is not only silent, but it tries to pick up users to have the services they have provided, creating a good impression of the library. One of them through library promotion. This article discusses the promotion strategy used by the Widya Mandala Catholic University Library Surabaya. Explain the methods, as well as the tools used in the promotion process. The research method is a qualitative method with a descriptive approach. For the process of data analysis, derived from data interviews using literature from books and journals. The results found were promoted as visits to other libraries, and used as a means of promotion, and developing repositories and promoting them as superior services. Where the results of the library were visited increased, especially the visits to the web library owned by the Surabaya Widya Mandala Library.

Paper Citation

in Harvard Style

Arifin Y., Kartikawati D., Mannan E. and Nurpratama M. (2018). Promotional Strategy in Library of Widya Mandala Catholic University Surabaya. In Proceedings of the 3rd International Conference on Record and Library: Local Knowledge, Past, Present, and Future - Volume 1: ICRL; ISBN 978-989-758-712-2, SciTePress, pages 143-148. DOI: 10.5220/0008669400002300

in Bibtex Style

@conference{icrl18,
author={Yustria Arifin and Dhini Kartikawati and Endang Mannan and Muhammad Nurpratama},
title={Promotional Strategy in Library of Widya Mandala Catholic University Surabaya},
booktitle={Proceedings of the 3rd International Conference on Record and Library: Local Knowledge, Past, Present, and Future - Volume 1: ICRL},
year={2018},
pages={143-148},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008669400002300},
isbn={978-989-758-712-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Record and Library: Local Knowledge, Past, Present, and Future - Volume 1: ICRL
TI - Promotional Strategy in Library of Widya Mandala Catholic University Surabaya
SN - 978-989-758-712-2
AU - Arifin Y.
AU - Kartikawati D.
AU - Mannan E.
AU - Nurpratama M.
PY - 2018
SP - 143
EP - 148
DO - 10.5220/0008669400002300
PB - SciTePress