Slacktivism Millenials: Participation of Social Activities on Social Media

Muhammad Al Hafizh, Sutopo

2017

Abstract

This study aims to explore Millenials' generation participation in Slacktivism activities in response to social activity issues on social media. Millenials generation is a generation that has an active role in social media. It is undeniable that the active role of the Millenials generation can have an effect on the growing issues of social media. Slacktivism is a very minimal activity of activism because the activity is only in the form of social media user participation in the virtual space only with the aim to give positive influence to society in small scale. Slacktivism activity is considered as the offline bottom-up activity done by Millenials generation. This activity cannot resist the propensity of Millenials generation to actively participate in Slacktivism activities. This form of Millenials Millenials Slacktivism activity is done by giving online Petition, Repost, Retweet, LIKE and SHARE just as a form of support and caring. By using qualitative research as a methodology framework, a description of the results of this study shows that to see the participation of Slacktivism activities of Millennials generation in response to social activities in social media can be seen from the type of participation of its generation that is; 1) Millenials generation of narcissism is social activity aimed at improving the image and social status of oneself, 2) Generation of Millenials Collective, ie Millenials generation who campaign social activities only for the benefit of the group, and 3) Millenials Altruistic Generation, ie Millenials generation which engages in social activities by instilling personal value for social activities with the aim of raising awareness of an issue to the audience so as to gain an increase in self-esteem and happiness as a result. The description of this research is based on observation, data collection, and an interview

Paper Citation

in Harvard Style

Al Hafizh M. and Sutopo. (2017). Slacktivism Millenials: Participation of Social Activities on Social Media.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 284-289. DOI: 10.5220/0007328202840289

in Bibtex Style

@conference{ipcomc17,
author={Muhammad Al Hafizh and Sutopo},
title={Slacktivism Millenials: Participation of Social Activities on Social Media},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={284-289},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007328202840289},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - Slacktivism Millenials: Participation of Social Activities on Social Media
SN - 978-989-758-337-7
AU - Al Hafizh M.
AU - Sutopo.
PY - 2017
SP - 284
EP - 289
DO - 10.5220/0007328202840289