Start-up Businesses’ Integrated Marketing Communication Strategies: Case Study of Foody Indonesia

Diva Suci Rakasiwi

2017

Abstract

In this era, where technology and information are developing rapidly, there are many new companies emerging. When a new company is established, a proper marketing communication strategy is needed to raise brand awareness, to develop a brand image, and to confront competitors. This study focused on the marketing communications of Foody Indonesia,an online start-up company. The data was collected through interviews and observations. The marketing communications used are online marketing, sales promotions, personal selling, and word of mouth. Foody Indonesia uses social media as a marketing communication medium.

Paper Citation

in Harvard Style

Suci Rakasiwi D. (2017). Start-up Businesses’ Integrated Marketing Communication Strategies: Case Study of Foody Indonesia.In Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC, ISBN 978-989-758-337-7, pages 266-269. DOI: 10.5220/0007327802660269

in Bibtex Style

@conference{ipcomc17,
author={Diva Suci Rakasiwi},
title={Start-up Businesses’ Integrated Marketing Communication Strategies: Case Study of Foody Indonesia},
booktitle={Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,},
year={2017},
pages={266-269},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007327802660269},
isbn={978-989-758-337-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Post-Graduate Conference on Media and Communication - Volume 1: IPCOMC,
TI - Start-up Businesses’ Integrated Marketing Communication Strategies: Case Study of Foody Indonesia
SN - 978-989-758-337-7
AU - Suci Rakasiwi D.
PY - 2017
SP - 266
EP - 269
DO - 10.5220/0007327802660269