The De-Marketing of Private Transportation Uses

V. Rachmadi Parmono

2017

Abstract

De-marketing is marketing aspect that deals with the acts of unfavorable consumption or use some products or services. This research studied the de-marketing attitude toward the private transportation uses of urban commuters. This research explored whether the collective problem that caused of private transportation can trigger the changing attitude of the urban commuters. The result of the experiment indicated that participants who had seen the collective problem had not had the expectation to change the transportation modes easily even though their attitude toward the problem were more negative.

Paper Citation

in Harvard Style

Parmono V. (2017). The De-Marketing of Private Transportation Uses.In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME, ISBN 978-989-758-333-9, pages 256-259. DOI: 10.5220/0007118102560259

in Bibtex Style

@conference{gc-bme17,
author={V. Rachmadi Parmono},
title={The De-Marketing of Private Transportation Uses},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,},
year={2017},
pages={256-259},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007118102560259},
isbn={978-989-758-333-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,
TI - The De-Marketing of Private Transportation Uses
SN - 978-989-758-333-9
AU - Parmono V.
PY - 2017
SP - 256
EP - 259
DO - 10.5220/0007118102560259