Effect of Word of Mouth on Students Decision to Choose Studies in College

Dedy Ansari Harahap, Ratih Hurriyati, Vanessa Gaffar, Lili Adi Wibowo, Dita Amanah

2017

Abstract

This study aims to analyze the effect word of mouth on the decision of students to choose studies in College, the case at the Faculty of Economics, Universitas Islam Sumatera Utara (UISU), Indonesia. This research uses quantitative approach with explanatory research type. The sample was one hundred seventy seven respondents and statistically processed by simple linear regression method. The result showed that word of mouth positive had a significant effect on student decision. The findings show that students considering the word of mouth to choose a college. It is expected that UISU will continue to improve the quality, qualification of lecturers and education personnel

Paper Citation

in Harvard Style

Harahap D., Hurriyati R., Gaffar V., Wibowo L. and Amanah D. (2017). Effect of Word of Mouth on Students Decision to Choose Studies in College.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 793-797. DOI: 10.5220/0007090007930797

in Bibtex Style

@conference{iciebp17,
author={Dedy Ansari Harahap and Ratih Hurriyati and Vanessa Gaffar and Lili Adi Wibowo and Dita Amanah},
title={Effect of Word of Mouth on Students Decision to Choose Studies in College},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={793-797},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007090007930797},
isbn={978-989-758-315-5},
}

in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Effect of Word of Mouth on Students Decision to Choose Studies in College
SN - 978-989-758-315-5
AU - Harahap D.
AU - Hurriyati R.
AU - Gaffar V.
AU - Wibowo L.
AU - Amanah D.
PY - 2017
SP - 793
EP - 797
DO - 10.5220/0007090007930797