Relationship between Screen Features of User’s Mobile Terminals and Cellular Data Usage

Ning Yihe

Abstract

The cell-phone has been standard equipment for almost everyone in modern society, and mobile data services have gradually become the major business for global telecommunications companies. This study aims to conduct research on the relationship between screen features of user’s mobile terminals and their cellular data usage, we established an individual level regression model to explore the correlation relationship between screen features of user’s mobile terminals and cellular data usage based on 50,000 records of consumers’ cellular data consumption and their basic information provided by Telecommunications Corporation in China. During the study, we carried out regression analysis from four perspectives, which are all terminals, non-smart phones, smart phones and tablets. It is firstly observed that there is an overall positive and significant correlation between screen features of user’s mobile terminals and cellular data usage over the entire range of screen sizes. Secondly, we also found that the effects of user’s age on cellular data consumptions are always significantly negative for different terminal datasets, that is to say, the older the user is, the less cellular data the user use. This study has not only provided some suggestions for telecommunications companies, but also made reference recommendations for mobile terminal manufacturers.

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Paper Citation


in Harvard Style

Yihe N. (2016). Relationship between Screen Features of User’s Mobile Terminals and Cellular Data Usage . In ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME, ISBN 978-989-758-208-0, pages 31-35. DOI: 10.5220/0006443200310035


in Bibtex Style

@conference{isme16,
author={Ning Yihe},
title={Relationship between Screen Features of User’s Mobile Terminals and Cellular Data Usage},
booktitle={ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME,},
year={2016},
pages={31-35},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006443200310035},
isbn={978-989-758-208-0},
}


in EndNote Style

TY - CONF
JO - ISME 2016 - Information Science and Management Engineering IV - Volume 1: ISME,
TI - Relationship between Screen Features of User’s Mobile Terminals and Cellular Data Usage
SN - 978-989-758-208-0
AU - Yihe N.
PY - 2016
SP - 31
EP - 35
DO - 10.5220/0006443200310035