Evaluation of an Integrated Intermodal Travel Service

Markus C. Beutel, Barbara S. Zaunbrecher, Simon Himmel, Karl-Heinz Krempels, Martina Ziefle

Abstract

Combining heterogeneous mobility services during one single trip, intermodal traveling is hindered by barriers on different levels. Especially, by incorporating (electric) sharing services, e.g., car- or bikesharing, complex travel chains might occur. To provide flexible intermodal mobility to users, integration has to be realized in various areas: Beyond the provision of comprehensive travel information, it is possible to integrate even further on the business model level. Within a large field test of a comprehensive travel information system, called Mobility Broker, perceptions towards an integrated offering of heterogeneous mobility services are examined. Hereby, different services are not only integrated concerning travel information, but also in the area of distribution. Results indicate that the solution has the potential to deliver extensive flexibility for mobility users and to lower barriers towards alternative mobility modes. Nevertheless, transparent implementation is required and capacity issues could form an obstructive bottleneck. Furthermore, data security and privacy issues could be barriers for widespread acceptance of bundled tariffs.

References

  1. Beul-Leusmann, S., Jakobs, E.-M., and Ziefle, M. (2013). User-Centered design of passenger information systems. In IEEE International, Professional Communication Conference. IEEE.
  2. Beutel, M. C., Gökay, S., Kluth, W., Krempels, K.-H., Samsel, C., Terwelp, C., and Wiederhold, M. (2015). Heterogeneous Travel Information Exchange. In 2nd EAI International Conference on Mobility in IoT (MobilityIOT 2015).
  3. Bouwman, H., Haaker, T., and De Vos, H. (2007). Mobile Service Bundles: The Example of Navigation Services. Electronic Markets, 17(1):20-28.
  4. Brunken, I. P. (2010). Erfolgreiches e-Pricing - Preisstrategien für Internet und Web 2.0 (Successful e-Pricing - Pricing strategies for internet and Web 2.0). Books on Demand GmbH, Bonn, 1 edition.
  5. Buchinger, U., Ranaivoson, H., and Ballon, P. (2013). Virtual Currency for Online Platforms - Business Model Implications. In International Conference on e-Business (ICE-B), pages 196-206.
  6. Digmayer, C., Vogelsang, S., and Jakobs, E.-M. (2015). Designing Mobility Apps to Support Intermodal Travel Chains. In SigDoc 2015. ACM.
  7. Diller, H. (2008). Preispolitik (Price policy). Verlag W. Kohlhammer, Stuttgart, 4 edition.
  8. Göransson, B., Gulliksen, J., and Boivie, I. (2004). The Usability Design Process - Integrating User-centered Systems Design in the Software Development Process. Software Process Improvement and Practice, 8:111-131.
  9. Habermann, A., Kasugai, K., and Ziefle, M. (2015). Mobile App for Public Transport: A Usability and User Experience Perspective. . In 2nd EAI International Conference on Mobility in IoT.
  10. Hoffmann, C., Graff, A., Kramer, S., Kuttler, T., Hendzlik, M., Scherf, C., and Wolter, F. (2012). Bewertung integrierter Mobilitätsdienste mit Elektrofahrzeugen aus Nutzerperspektive(Evaluation of integrated mobility services, including electronic vehicles, from user-persepctive). InnoZ-Baustein, 11.
  11. Hrncir, J. (2013). Generalised Time-Dependent Graphs for Fully Multimodal Journey Planning. In Intelligent Transportation Systems - (ITSC), 2013 16th International IEEE Conference on, pages 2138-2145, The Hague. IEEE.
  12. Huwer, U. (2004). Public transport and car-sharing - benefits and effects of combined services. Transport policy: a journal of the World Conference on Transport Reserach Society, 11(1):77-87.
  13. Kluth, W., Beutel, M. C., Gökay, S., Krempels, K.-H., Samsel, C., and Terwelp, C. (2015). IXSI - Interface for X-Sharing Information. In 11th International Conference on Web Information Systems and Technologies (WEBIST2015).
  14. Kotler, P. (1999). Principles of Marketing. Prentice Hall Europe, London.
  15. Kowalewski, S., Ziefle, M., Ziegeldorf, H., and Wehrle, K. (2015). Like us on Facebook! - Analyzing user preferences regarding privacy settings in Germany. In 1st International Conference on Human Factors and Systems Interaction, volume 3, pages 815-822. Elsevier.
  16. Krämer, J. (2009). Bundling Telecommunications Services: Competitive Strategies for Converging Markets. Universitätsverlag Karlsruhe, Karlsruhe.
  17. McQueen, B., Schuhman, R., and Chen, K. (2002). Advanced Traveler Information Systems. Artech House, Inc., Norwood.
  18. Nobis, C. (2013). Quantitative Analyse multimodalen Verkehrshandelns (Quantitative analysis of multimodal traffic behaviour) . PhD thesis, HumboldtUniversität zu Berlin.
  19. Rehrl, K., Rieser, H., and Brutsch, S. (2004). ViennaSPIRIT: Situationsbezogene, integrierte Reiseunterstützung für intermodale Reisen (Vienna-SPIRIT: Station-based, integrated travel assistance for intermodal traveling).
  20. Simon, H. and Wuebker, G. (1999). Bundling - A Powerful Method to Better Exploit Profit Potential. In Fuerderer, R., Herrmann, A., and Wuebker, G., editors, Optimal Bundling - Marketing Strategies for Improving Economic Performance, pages 7-28. Springer-Verlag, Berlin.
  21. Spickermann, A., Grienitz, V., and Heiko, A. (2014). Heading towards a multimodal city of the future?: Multistakeholder scenarios for urban mobility. Technological Forecasting and Social Change, 89:201-221.
  22. Stingel, S. (2008). Tarifwahlverhalten im Business-toBusiness Bereich (Tarif-chosing in B2B context). Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden.
  23. Stopka, U. and Fischer, K. (2015). Human-Computer Interaction: Design and Evaluation. In 17th International Conference HCI, pages 415-425.
  24. Tobies, I. (2009). Akzeptanz von Preismodellen im Systemgeschäft (Acceptance of pricing models in system solutions). Gabler Verlag, Wiesbaden.
  25. Vogelsang, S., Digmayer, C., and Jakobs, E.-M. (2015). User Requrements on Intermodal Traveler Information Systems. In Professional Communication Conference (IPCC), 2015 IEEE International. IEEE.
  26. Wells, S., Forbes, P., Masthoff, J., Grabrielli, S., and Jylha, A. (2013). SUPERHUB: integrating digital behavior management into a novel sustainable urban mobility system. In 16th International IEEE Conference on Intelligent Transportation Systems. IEEE.
  27. Wiedmann, K.-P., Ludewig, D., and Buxel, H. (2001). Integrierte Preis- und Produktgestaltung (Integrated price and product design).
  28. Wirtz, M. (2014). Flexible Tarife in elektronischen Fahrgeldmanagementsystemen und ihre Wirkung auf das Mobilitätsverhalten (Flexible tarifs in electronic fare management systems and their effects on the mobility behavior). PhD thesis, Karlsruher Institut für Technologie (KIT).
  29. Ziefle, M., Schneider, C., Vallee, D., Schneller, A., K.-H., K., and Jarke, M. (2014). Urban Future outline (UFO). A roadmap on research for livable cities. In ERCIM News (N.98). Special Issue: Smart Citie.
  30. Ziefle, M. and Wilkowska, W. (2015). What makes people change their preferences in public transportation - Opinions in different User Groups. In Giaffreda, R., Caganova, D., Li, Y., Riggio, R., and Voisard, A., editors, Internet of Things 2014, LNICST 151. Springer Berlin Heidelberg.
Download


Paper Citation


in Harvard Style

Beutel M., Zaunbrecher B., Himmel S., Krempels K. and Ziefle M. (2016). Evaluation of an Integrated Intermodal Travel Service . In Proceedings of the 5th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS, ISBN 978-989-758-184-7, pages 363-371. DOI: 10.5220/0005904103630371


in Bibtex Style

@conference{smartgreens16,
author={Markus C. Beutel and Barbara S. Zaunbrecher and Simon Himmel and Karl-Heinz Krempels and Martina Ziefle},
title={Evaluation of an Integrated Intermodal Travel Service},
booktitle={Proceedings of the 5th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS,},
year={2016},
pages={363-371},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005904103630371},
isbn={978-989-758-184-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 5th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS,
TI - Evaluation of an Integrated Intermodal Travel Service
SN - 978-989-758-184-7
AU - Beutel M.
AU - Zaunbrecher B.
AU - Himmel S.
AU - Krempels K.
AU - Ziefle M.
PY - 2016
SP - 363
EP - 371
DO - 10.5220/0005904103630371