Retrospective Study of Third-party Web Tracking

Tim Wambach, Katharina Bräunlich


Web tracking has seen a remarkable usage increase during the last years. Unfortunately, an overview of how web tracking evolved within the last ˜15 years is missing. In this paper we present a retrospective analysis using archived data to quantify the usage and distribution of web tracking and how it changed throughout the last decade. We identify a more than five fold increase in external requests between 2005 and 2014. About half of the analyzed websites have a web tracking based inclusion today (2015). As web tracking is often associated with a risk of privacy loss, we also outline the security implications of monopolized ubiquitous tracking.


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Paper Citation

in Harvard Style

Wambach T. and Bräunlich K. (2016). Retrospective Study of Third-party Web Tracking . In Proceedings of the 2nd International Conference on Information Systems Security and Privacy - Volume 1: ICISSP, ISBN 978-989-758-167-0, pages 138-145. DOI: 10.5220/0005741301380145

in Bibtex Style

author={Tim Wambach and Katharina Bräunlich},
title={Retrospective Study of Third-party Web Tracking},
booktitle={Proceedings of the 2nd International Conference on Information Systems Security and Privacy - Volume 1: ICISSP,},

in EndNote Style

JO - Proceedings of the 2nd International Conference on Information Systems Security and Privacy - Volume 1: ICISSP,
TI - Retrospective Study of Third-party Web Tracking
SN - 978-989-758-167-0
AU - Wambach T.
AU - Bräunlich K.
PY - 2016
SP - 138
EP - 145
DO - 10.5220/0005741301380145