Academics’ Intention to Adopt SNS for Engagement Within Academia

Eleni Dermentzi, Savvas Papagiannidis, Carlos Osorio, Natalia Yannopoulou

Abstract

Although Social Networking Sites (SNS) have become popular among scholars as tools for engagement within academia, there is still a need to examine the motives behind academics’ intentions to adopt SNS. This study proposes and tests a research model based on the Decomposed Theory of Planned Behaviour and Gratifications Theory with a sample of 370 academics around the world in order to address the objective set. Our findings suggest that while attitude and perceived behavioural control are the main drivers of academics’ intentions to adopt SNS for engagement, the effect of social norms on intentions is not significant. In addition, networking needs, perceived usefulness, image, and perceived reciprocity affect attitude, while self-efficacy affects perceived behavioural control. Implications for SNS providers and universities that want to promote and encourage online engagement within their faculties are discussed.

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Paper Citation


in Harvard Style

Dermentzi E., Papagiannidis S., Osorio C. and Yannopoulou N. (2016). Academics’ Intention to Adopt SNS for Engagement Within Academia . In Proceedings of the 12th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-758-186-1, pages 219-228. DOI: 10.5220/0005733102190228


in Bibtex Style

@conference{webist16,
author={Eleni Dermentzi and Savvas Papagiannidis and Carlos Osorio and Natalia Yannopoulou},
title={Academics’ Intention to Adopt SNS for Engagement Within Academia},
booktitle={Proceedings of the 12th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2016},
pages={219-228},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005733102190228},
isbn={978-989-758-186-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 12th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - Academics’ Intention to Adopt SNS for Engagement Within Academia
SN - 978-989-758-186-1
AU - Dermentzi E.
AU - Papagiannidis S.
AU - Osorio C.
AU - Yannopoulou N.
PY - 2016
SP - 219
EP - 228
DO - 10.5220/0005733102190228